Heinz is hoping to re-invigorate the pasta category with the launch of a Fridge Pack size of Spaghetti Hoops.
The Heinz Spaghetti Hoops Fridge Pack is the latest edition to the range following Heinz Beanz and Heinz Beanz Reduced Sugar. The 970g re-sealable tub stays fresh in the fridge for up to five days, reducing wastage.
The Fridge Packs have been developed for consumers who may need more or less than a can when cooking, and it is hoped the new Spaghetti Hoops variant will drive sales in the pasta category.
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