Heineken will take control of Red Stripe in the UK from January 2016.
Following a global deal with Diageo worth $780.5m, the Jamaican lager will join Heineken’s premium range of beers in the UK which includes Heineken, Desperados, Tiger, Sol and Birra Moretti.
Heineken UK MD David Forde said: “We are hugely excited about Red Stripe joining our premium beer portfolio. The beer has a rich heritage – from its links with music through the decades, to its famous cans and stubby bottles. Red Stripe brings with it a wealth of opportunities for our customers which we will support through brand investment and innovation.”
Customers can order Red Stripe and Dragon Stout from Heineken from December 30, with first deliveries taking place from January 2.