Heineken is strengthening its range of Bulmers ciders with the launch of two fruit-flavoured variants, Bulmers Cider Bold Black Cherry and Bulmers Cider Pressed Red Grape.

Both 4% ABV variants will be available in single 568ml bottles and 6x568ml bottle multipacks in all off trade from March. Bold Black Cherry is described as a crisp cider cut with the taste of crushed black cherries to deliver intense fruit refreshment, while Pressed Red Grape offers a refreshing, smooth taste.

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