Strongbow Zest Cider 10x330ml multipack

Heineken UK is to launch a new flavour of its cider brand Strongbow.

Strongbow Zest (ABV 4%) will be available across grocery, wholesale and convenience channels from June in 4x440ml, 500ml and 10x330ml formats.

Strongbow Zest is blended with lime, lemon and orange flavours, and contains no artificial flavours, sweeteners, or colours, and is suitable for vegan diets as well as being gluten-free.

The launch of Strongbow Zest will be supported by a £10m marketing campaign from May.

Rachel Holms, cider brand director at Heineken UK, says: “We’re excited to launch Strongbow Zest into the market ahead of the Cider season. Through the launch, our ambition is to continue to recruit new consumers into the cider category, particularly those who are on the hunt for fresh innovation and new flavour experiences.

“Last year, we launched Strongbow Tropical into the market, which was crowned Product of the Year and the number one cider innovation in 2023, so we know there is an appetite for new flavours in the category. We recommend retailers stock up now to take advantage of summer sales.”