Spoon Cereals has given its products a new look to match its brand values: healthier, tastier, better and more exciting.

The new packaging will be available in stores from 10 December and will be supported by online activity. The Spoon range features a mix of granolas and muesli, available in five varieties (rrp £3.89 per 400g/ 450g pack).

Marie-Claire Turbett, marketing manager for Spoon, said: “The new packaging is a game changer. As a young and motivated team driving to inspire people to live a healthier and better lifestyle we should resemble this in our packaging too. The new packaging is much more vibrant and a pretty addition, filled with goodness, to every kitchen”.

In addition to the redesign, Spoon is launching its own online shop for consumers and wholesale customers on 11 December. The shop is designed to make it easier for people to order Spoon products and have the items delivered to a location of their choice.