Hartley’s is bringing back its #Team10Cal campaign for the third year in a row, encouraging consumers to follow a healthy diet.
The integrated media campaign, running until the end of January, will focus on extensive PR activity, social, digital, sampling and influencer outreach.
The activity is based on consumer insight into the nation’s diet habits and will be fronted by TV personality Vicky Pattison.
Rebecca Fairbairn, senior brand manager at brand owner The Hain Daniels Group, said, “We are so excited to be working with Vicky again to launch the #Team10Cal campaign this New Year. Our 2018 campaign was a huge success leading us to a 27.8% sales growth year on year.
“We know that our consumers are looking to be more mindful in what they eat after the Christmas festivities and that ‘diet wobbles’ do happen. Our 10 Cal Jelly Pots are a great way to help consumers stay on track this New Year and beat that 8pm diet wobble moment.”