Jenny Wren, the Kentish chocolate firm, has introduced its first-ever Christmas box for what it calls the ‘neglected’ sub-£10 gifting category.
Based on its unique three-layered folding format, the ‘Christmas Collection’ features twelve hand-finished Belgian chocolates and truffles – including Fleur de Sel caramel, raspberry yoghurt and white mocha (rrp £7.99 per 170g box of 12 chocolates).
The launch makes Jenny Wren the only independent chocolate to feature in Palmer & Harvey’s Christmas catalogue.
Jenny Wren was set up in July 2016 by ex-Boots, Kimberly Clark and ABF buyer and brand manager Mike Stainfield. The company’s success so far has seen it collect over 400 independent stockists across the UK.
Mike Stainfield, MD of Jenny Wren, said: “We all know that giving and sharing chocolates at Christmas is a huge opportunity - but mid-range is poorly served and that’s where we slot in. We make the only chocolate gift boxes that you can buy for under £10.00 and still get a ‘wow!’ from the recipient. Add in some quality Belgian chocolates - and given the success of our existing gift box - and we’ve no doubt that this will prove a big hit at Christmas.”