Hancocks has introduced a five-strong range called Fizz Chews under its Kingsway brand.
Available in bulk 2kg bags, ready for pick ‘n’ mix displays or re-packaging, Fizz Chews come in five flavours – cola, lemon, strawberry, blue raspberry and apple – with an rrp of 85p per 100g.
Purchasing director Jonathan Summerley said: “Fizzy sweets are an important growth area for pick ‘n’ mix and a key part of our product development programme. New sweets will always breathe life into the category. With interest from all ages, we expect these sweets to draw attention from both children and adults.”