Halewood Wines & Spirits has added a Raspberry Mojito variant to its Caribbean Twist range, which coincides with a brand redesign.
The new flavour joins four existing variants within the Caribbean Twist range, which currently ranks as the UK’s favourite pre-mixed cocktail brand (Nielsen), made with real fruit juice and with an ABV of 4%.
Following significant consumer research, Halewood has modernised the bottle design across the Caribbean Twist range, to create greater differentiation within the category and a deliver a more sophisticated look and feel for consumers.
Halewood has also made all Caribbean Twist flavours available in pricemarked packs (PMPs) at £2.79 per 70cl bottle, which will encourage purchase amongst consumers within the convenience and impulse channels.
The Raspberry Mojito flavour contains aromas of mint combined with raspberry flavours to replicate one of the UK’s favourite cocktails, and has been introduced in response to strong demand from Caribbean Twist’s consumer base for a mojito variant.
Caribbean Twist will continue to be promoted through its Facebook channel to promote the brand to its increasing number of consumers.