Halewood International is to distribute Stukaberg, a herbal schnapps developed by Cubic Brands, throughout the UK.
With a 22% ABV, Stukaberg is designed as a lower ABV alternative to existing schnapps and will sit alongside other brands in the Josef Meiers liqueur range in a 70cl format (rrp £8.99).
James Wright, international sales and marketing controller at Halewood International, said the new brand is designed to tap into younger audience (22-35 year-olds) demands.
“The development of Stukaberg was built on consumer demand amongst a younger audience for a product which can be enjoyed in a variety of occasions, including at home with friends or during nights out.”
Halewood International has already secured listings for Stukaberg with Booker, Bargain Booze, Makro and Parfetts.