Halewood International has relaunched its Lamb’s Spiced with a new formula and hexagon-shaped bottle.
The 700ml bottle has an rrp of £13.99 and an abv of 30% with the new flavour being developed following consumer research conducted by the brand. This relaunch follows the rebranding of Lamb’s Navy earlier this year.
The drink is being aimed at 24-35 year-olds who are being encouraged to ‘discover true spiced’. To support the relaunch, Halewood has developed cocktail recipes based around Lamb’s.