Haig Club Clubman’s new Single Grain Scotch Whisky has announced a print campaign with David Beckham.
In the adverts, the football star is pictured holding a Haig Club Clubman mixed with cola, sharing a moment with friends against the Miami skyline at dusk.
Ronan Beirne, global marketing director for Haig Club commented: “These adverts aim to disrupt the status quo of the perceived places and occasions people choose to enjoy Scotch and spotlight our latest variant as a brand rooted in style and sociability. This unique approach is how we will continue to drive the vibrancy and momentum of the category.”
The advertisements will begin to roll out this month. Haig Club Clubman (70cl / RRP £25) is currently available in stores in GB.