First Drinks has launched a Christmas gift pack for Grant’s Family Reserve. Available exclusively to the convenience channel, the 70cl bottles (rrp £16.49) are boxed to create stand-out on shelf and encourage upselling.

Grant’s Whisky senior brand manager Oliver Dickson said: “The blended Scotch whisky market is worth £646m (Nielsen), with the typical spend in convenience stores for gifting purchases between £15 and £20. Grant’s new gift pack has been launched within this price point whilst offering an added value premium to the consumer and increasing sales potential for the trade.

“This investment demonstrates our commitment to the convenience channel by providing an attractive Christmas gifting option for a highly desirable top three brand at an accessible price point. It is an essential part of First Drinks’ Christmas gifting portfolio and we are confident that the trade will enjoy healthy sales of Grant’s this Christmas.”