Gordon’s is launching its biggest ever innovation with the introduction of a new collection of flavoured gins.
Available from March, the new range comprises Gordon’s Crisp Cucumber, Gordon’s & Tonic with a hint of cucumber, and Gordon’s & Tonic with a dash of elderflower, all in premix cans offering a contemporary twist on the classic G&T in a ready-to-drink format.
Supported by a £1m through-the-line marketing campaign, the range offers outlets the opportunity to capitalise on the growing consumer trends towards both gin and flavoured spirits, according to Diageo.
rrp: Gordon’s Crisp Cucumber: 6 bottles per case, RRP £15.49
Gordon’s & Tonic with a hint of cucumber, 12 cans per case, RRP £1.85
Gordon’s & Tonic with a dash of elderflower, 12 cans per case, RRP £1.85
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