Global Brands has expanded its cocktail brand Flare by launching two classic flavours and one new flavour in 70cl bottle format, exclusive to independent retailers.
Flare is currently available to purchase from Bestway, Parfetts, plus many other regional and national wholesalers. The 70cl bottles will be pricemarked at £2.99, enabling retailers to drive further RTD cocktail growth in stores. To stock the Flare range call Global Sales Telesales department on 01246 216 016.
Senior brand manager at Global Brands Charlie Leaver said: “In such a fast-moving category, we want to ensure continued investment in product innovation, and developing the Flare brand to support retailers in meeting consumer demand is key. Flare 70cl provides an affordable larger format sharing serve which consumers are looking for in the RTD cocktail category.”
“The new format fits perfectly in the Flare range. There is a clear demand for 70cl RTDs which we have seen with VK and Hooch, so it felt natural for Flare to follow in the same footsteps, especially following the brands continued growth.”