Ginsters is bringing out two limited edition sandwiches for impulse retailers.
The two flavours (Buffalo Chicken and Fajita Beef), have been inspired by the rising trend for American street food, according to the producer. They will launch into impulse, convenience and forecourt channels at the end of July for 12 weeks.
Linda Evans, sales and marketing director, said: “Our latest limited editions reflect the flavour trends at the moment and are sure to help drive sales by attracting existing Ginsters fans and consumers looking for something special to trial over the summer months. Often the flavours are so popular they become part of the core range.”
The limited edition sandwiches, which will be priced at £2.99, will benefit from POS support .