Butterkist is relaunching its Gingerbread flavour popcorn for a second festive period.
The 160g Butterkist Gingerbread flavour popcorn bag (rrp £1.49) is available once again in convenience and impulse channels.
Butterkist Gingerbread popcorn was originally launched in September 2015 as a limited edition seasonal product. It is the first and only gingerbread popcorn product in the marketplace.
The relaunch is part of Butterkist’s drive to broaden the brand’s traditional flavour portfolio as unique flavour combinations continue to prove popular with consumers.
Anjna Mistry, senior brand manager at Butterkist, said: “Following its success in the 2015 seasonal market, Butterkist Gingerbread is back by popular demand.
“This unique flavour popcorn appeals to consumers looking to try an exciting flavour profile with sweet and spicy notes, while also drawing on the sense of festive nostalgia associated with the traditional gingerbread taste.
“Its sharing bag format means it is the perfect sweet indulgent treat for a variety of sharing occasions with family and friends during the autumn/winter months and beyond, ensuring the sharing moment is even more special.”
For stockist details or enquiries call 01977 692500.