This spring, Gallo Family Vineyards is adding a new flavour to its Spritz portfolio - Wild Strawberry.
The gently fizzed and fruity drink joins the Raspberry & Lime, Pineapple & Passionfruit and Peach & Nectarine variants and capitalises on the growing trend towards fruit flavoured wines, a category now worth £104 million and growing by 21% year on year (Niesen Mat Total Market 31.12.2016).
Spritz Wild Strawberry has an ABV of 9% and has been created for those who prefer drinks with a sweeter and fruitier taste profile and with a similar ABV to traditional wine. Best served chilled or over ice, it provides a light and refreshing alternative for those who are new to wine or simply those who want to try something different.
Olga Senkina, marketing director EMEA, says: “Our Spritz range has always been popular among a younger audience who doesn’t tend to drink wine. In fact, 47% of non-wine drinkers who were sampled last year said it made them feel positively about wine, with 96% commenting positively on the taste (EMR Experiential, Measurement and Research. September 2016). With its higher ABV and great taste, Spritz Wild Strawberry provides the perfect opportunity for us to build on our success to date and bring new consumers into the wine category. We hope that consumers will love it as much as we do!”
Gallo will support the launch of Spritz Wild Strawberry with an eye-catching and integrated marketing campaign targeting millennial consumers. The campaign, which highlights Gallo’s commitment to developing the Spritz portfolio, will include ATL, social media and PR. Gallo Family Vineyards will also be launching a new shipper design across the Spritz range with the aim of increasing standout and variant differentiation in cash and carry channels.
Gallo Family Vineyards Spritz Wild Strawberry is available now from retailers nationwide . RRP £5.99.