Gallo Family Vineyards has launched Summer White, a new 5.5% ABV wine-based offering for consumers who enjoy lighter and fruitier styles.

It follows the success of Gallo Family Vineyards Summer Red, which was introduced in 2011. Recent figures show that 43% of consumers would opt for lighter styles over traditional wines, according to E&J Gallo Winery.

Summer White will be supported by an integrated communications campaign, including sampling, PR, trade marketing, social media activity and advertising.

rrp: £6.99

tel: 01895 813444