Gallo Family Vineyards has launched Summer White, a new 5.5% ABV wine-based offering for consumers who enjoy lighter and fruitier styles.
It follows the success of Gallo Family Vineyards Summer Red, which was introduced in 2011. Recent figures show that 43% of consumers would opt for lighter styles over traditional wines, according to E&J Gallo Winery.
Summer White will be supported by an integrated communications campaign, including sampling, PR, trade marketing, social media activity and advertising.
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