Mars Chocolate Drinks and Treats is launching Galaxy Rice Cakes.
Available now and with 72 calories per 15g rice cake, these wheat and gluten free treats can be slipped easily into any handbag, rucksack, desk drawer, kitchen cupboard or gym bag (rrp £0.89p per pack of two).
Rice cake popularity is increasing, the sector is worth £67m and has grown by +9.7% in the last 12 months (AC Nielsen to 15 Aug 2015). Chocolate is the number one flavoured rice cake within the market and the flavour is driving category growth with a 65% increase in value sales (AC Nielsen to 15 Aug 2015 MAT).
Michelle Frost, general manager for Mars Chocolate Drinks and Treats said: “We are keen to offer consumers more choices on how to enjoy their favourite chocolate brands. Galaxy Rice Cakes provide the creamy taste of Galaxy they know and love in a light and modern way”.