Mars Chocolate Drinks and Treats has today announced a new range of cookies (rrp £1.99).
Available in three variants, Galaxy Chocolate Chunk Cookies, Bounty Soft Baked Cookies and M&M’s Chocolate Cookies, they taste as good as they look. So whether you’re a dunker, dipper or cruncher, there’s something for everyone.
The total biscuits market has value sales of £2.7bn (52 w/e 15.7.17. Combined read of ACNielsen and kantar) growing at a rate of 0.4% PY (12 w/e 15.7.17 Combined read of ACNielsen and kantar). Every Day Treats (including cookies) is the largest segment within the sweet biscuits sub-category (18%) and is currently worth £0.5bn, showing growth of 2.2% in value sales.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “We believe the strength of our brands will really enliven the cookie category. Not only does this range benefit from brand recognition and fantastic, eye-catching packaging, but boasts an authentic taste too! We look forward to seeing the reaction to our cookie range, and to creating excitement and growth in the category.”
Galaxy Chocolate Chunk Cookies and Bounty Soft Baked Cookies are available now. M&M’s Chocolate Cookies are available mid September (8 cookies x 22.5g. Case size: 8).