Mars Chocolate Drinks and Treats has today announced an extension to its hot chocolate range with the launch of Galaxy Hot Chocolate and Maltesers Hot Chocolate Pods.
With sales of hot beverage pods growing at 9% YoY, topping 178m pod sales last year (IRI 52 w/e 9 September 2017) and 28% of households owning a coffee machine (Mintel Coffee - UK - August 2017 - Ownership of Coffee Pod Machines) this latest launch is set to capitalise on the popularity of hot chocolate pods within the market.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “We know that consumers are keen to recreate ‘coffee house moments’ at home and the introduction of these new, innovative branded hot chocolate pods offers everyone the opportunity to enjoy both Galaxy and Maltesers Hot Chocolate favourites, in a quick and easy, no fuss format!”
As a whole, the hot chocolate and malted drinks food beverages market has an annual sales value of £128 million. Hot chocolate represents 67% of the overall category and is the leading segment with an annual sales value of £86 million, while the malted drinks market is worth £28 million. Instant hot chocolate (including low calorie) accounts for 52% of the hot chocolate segment and standard instant hot chocolate alone continues to generate annual sales of £24 million (IRI Infoscan, TOTAL MARKET, 52 w/e data to 02.12.2017).
Galaxy and Maltesers Hot Chocolate pods are compatible with Dolce Gusto and are available now (RRP £3.79). For all sales enquiries contact Aimia Foods on 01942 408600.