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The major brand owners are pumping investment into juices to squeeze more growth from the category. Robin Mannering looks at their plans
Soft drinks shoppers looking for value are increasingly turning to squash to keep both themselves and their kids hydrated. Tracy West reports
Old St Andrews is increasing distribution of its Pink 47 London dry gin to help retailers across the UK tap into the pink gin boom.
Cereal brand Alpen is hoping to drive consumer demand in the muesli category with the launch of Alpen Chocolate.
Masala Waala is targeting consumers in a hurry with its range of premium Indian spice-based meal solutions, designed to balance the authentic flavours of Indian cuisine with the speed and convenience of ready-to-cook kits and mixes.
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