FUNKIN COCKTAILS adds alcohol-free Passion Fruit Martini

FUNKIN COCKTAILS is to launch an alcohol-free version of its Passion Fruit Martini.

“The no and low category is clearly growing, particularly among younger shoppers, as more people choose to moderate their drinking habits,” said Ben Anderson, FUNKIN COCKTAILS marketing director. “Our Passion Fruit Martini can is the runaway leader of the cocktail category. This is exactly why we’ve taken on the challenge of mixing up the same serve packed with all the punchy flavours shoppers know and love – only this time, without the alcohol, so everyone can get involved.

“By perfecting the alcohol-free version of this iconic cocktail, this feeling will be something everyone can share, whether they’re drinking a little less frequently, or abstaining altogether.”