Following on from the success of Fruit-tella fruit chews, Perfetti Van Melle is expanding the brand into family jellies. Products are available in two different pack formats: a 150g bag, which is aimed at family sharing; and a 50g impulse bag. The sharing bag will be available in four different varieties: OneTwoThree; Children's Farm; Happy Jellies; and Sour Drinks. The 50g impulse bag will come in Sour Drinks and Sea Life varieties.
The launch will be supported by six weeks of TV advertising, kicking off at the end of July.
rrp: £1 (150g), 40p (50g)
tel: 01753 442 100