Britvic Soft Drinks is introducing a new pricemarked pack (PMP) for its Robinsons Fruit Shoot Hydro range.

The new pack will consist of 12 x 350ml bottles, with each individual bottle pricemarked at just 79p rrp, and will be available in blackcurrant and orange or pineapple variants, from January next year.

The new Hydro 12 pack PMP will be available in wholesale and independent retail channels with a full in-depot and in-outlet launch plan, including a comprehensive POS package and trade exclusive launch promotions.