Mattessons is to roll out a new multi-million pound advertising campaign to support its Fridge Raiders brand.

The TV launch, centred around the strapline ‘for when you’re Hank Marvin’, rhyming slang for starving is set to launch on June 18, with the aim of introducing Fridge Raiders to a wider audience.

The 40- and 60-second TV spots show an army of hungry teens who are dressed as Hank Marvin - wearing Hank glasses, wigs and carrying red Fender guitars - as they return home from school to the iconic Hank Marvin tune, Apache.

The TV ad will be supported by outdoor and digital executions throughout the year. The outdoor advertisements show the mini Hank Marvins posing for their annual school photographs, Fender guitars in hand.

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