Empire Bespoke Foods has created French’s Classic Yellow Spicy Mustard.
The new sauce, which has a hint of cayenne pepper, comes in cases of 8 in 226g easy-squeeze plastic bottles and carries an RRP of £1.25.
To support the launch, Empire Bespoke Foods is offering customers who order a minimum of 12 cases an eye-catching purpose-built FSDU plus free cases of stock. The promotion runs until August 31. Full terms and conditions can be found on the Empire Bespoke Foods website - http://www.empirebespokefoods.com/assets/P3_French’s_FSDU_Promotion.pdf.
Nick Thomas, Sales and Marketing Director at Empire Bespoke Foods, said: “The French’s brand is known and loved around the world for the passion, heritage and amazing flavour behind their unique condiments and the latest addition to their range certainly doesn’t disappoint. With the barbecue season now in full swing, we’re confident this Classic Yellow Spicy Mustard will excite both consumers and retailers over the coming months.”