Globally renowned Spanish sparkling wine brand, Freixenet, has announced singer and model Nicola Roberts as its new brand ambassador.
The premium quality fizz (rrp £12) which comes in a striking cut-glass bottle, has carried out its campaign shoot with Roberts, best-known as a former singer in the band Girls Aloud, has collaborated with the brand to show how to add a sense of style and celebration, in a variety of looks that go from day to night.
Nicola Roberts showcases how to add a sip of ‘fizz and fashion’ to all festivities – and how to work Freixenet Prosecco, the ultimate accessory, at all occasions.
Liza Madrigal, UK marketing director at Freixenet, said: “We are really excited to have partnered with Nicola to launch our new premium Prosecco, as she is perfectly placed to communicate the product’s USPs of style and celebration. Our target audience really connects with Nicola, and this will help us to position Freixenet’s Prosecco as the preferred choice for all occasions. We’re hugely proud of this superior quality wine, which has been developed with over 150 years of sparkling winemaking expertise and is designed to appeal to the fresh and light style that UK consumers have been proven to enjoy.”