Freixenet’s Mia sparkling wine range is now available in the convenience channel.
Mia Light & Crisp Cuvee and Mia Fruity & Sweet Moscato are now available. The range, previously available in Asda, is designed to unlock increased frequency of consumption of sparkling wine among younger drinkers.
“The Freixenet Mia brand’s target shoppers are looking for those everyday opportunities to celebrate and enjoy some affordable indulgence amongst the busyness of life and backdrop of economic uncertainty,” said Suzanne O’Hara, head of marketing, Freixenet UK. “The introduction of relaxed and informal sparkling variants with a sweeter style to our existing collection is the logical next step for the Freixenet parent brand and an opportunity to grow the category by driving frequency of purchase amongst younger consumers.”
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