Kerry Foods is offering consumers a free music download with promotional packs of Attack A Snak or Cheestrings.
The new on-pack promotion will launch on the July 18 and will run until late September. The free download is worth 99p and shoppers can choose from a wide selection of songs from Universal Music.
Music downloads are growing by +6.9% globally (IFPI Facts and Stats) and downloading tracks has become very popular with many preferring this route over buying it in a physical format.
Tom Willcock, kids’ dairy marketing manager at Kerry Foods, said: “The UK cheese market is worth a staggering £2.3bn (Nielsen June 25 2015), but the kids’ dairy snacking sector is yet to reach its full potential. We are keen to continue to drive this growth and help retailers tap into the kids’ dairy snacking opportunity.”