F’real has launched a new bubblegum variant as a UK exclusive.
Available from mid-March, the launch of Bubblegum will include enhanced support for f’retailers, such as digital POS, social media assets, and the continued rebrand roll out which sees new packaging and blender artwork in store. Bubblegum is set to follow in the footsteps of USA-exclusive and non-traditional flavour Cotton Candy.
Gemma Briant, marketing manager at f’real, said: “Retailers and consumers alike have been clamouring for truly innovative flavours, and we’ve listened – Bubblegum is our first launch in a line-up of exciting, slightly different, NPD coming this year!
“Given that the demand for Cotton Candy was so prevalent in the US, leading to its rapid switch from a Limited-Edition variant to one of the core flavours, we’re confident Bubblegum will see blenders across the country in overdrive this spring.”
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