Fray Bentos has unveiled a new range of canned soups.
This marks the first new product development from Fray Bentos since it was acquired by Baxters Food Group last November. The new range is available in five flavours – cream of mushroom, cream of tomato, cream of chicken, vegetable and minestrone.
According to Fray Bentos marketing director Yvonne Adam, the new range is designed to target consumers who are trading down but still want a trustworthy brand.
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