Big Bear has introduced two new Fox’s variants as part of its centenary celebrations. Made with natural mint oils, Fox’s Glacier spearmints offer a milder, sweeter flavour profile than the original mint. Meanwhile, limited edition Fox’s Glacier tropical comprises pineapple, mango & passionfruit and coconut flavours and follows on from the success of berries and ice cream flavours. It will be available until September.
Andrew Ovens, marketing manager at Big Bear Confectionery said: “2018 is set to be a big year for iconic brand Fox’s Glacier as it celebrates its 100th anniversary and we’re delighted to be supporting it with a programme of activity designed to capture shopper attention and drive sales for retailers.
Both varieties come in 200g packs priced at £1.40.
“We’ve been working hard on our NPD and are excited to be launching our first new mint since Eric Fox was at the helm. What’s more, after the success of our Limited Edition ranges in 2017, we have high hopes for the success of our Tropical edition, which really does pack a punch.”