Big Bear Confectionery has added a limited-edition variant to its Fox’s Glacier range: Fox’s Glacier Berries.
Inspired by fresh, fruity flavours, the special-edition mixed bags contain three different flavours: blueberry; cranberry; and gooseberry.
Andrew Ovens marketing manager at Big Bear Confectionery said: “After the success of our Fox’s Glacier Ice Cream Favourites limited-edition variant, which was available throughout the summer, we decided to offer Fox’s fans another special flavour to look out for.
“Berry flavours have seen huge popularity across a number of categories in recent years, so we saw this as a great area for NPD. Combining classic blueberry with more unexpected cranberry and gooseberry flavours, we’re confident the trio of flavours will be a hit with consumers looking to try something new this autumn.”
The limited-edition bag will sit alongside the core Fox’s range, which includes Fox’s Glacier Mints, Fox’s Glacier Fruits and Fox’s Glacier Dark.
Fox’s Glacier Berries are available now until the end of the year and sold in 200g sharing bags (rrp £2.84). The iconic Fox’s brand will also celebrate its 100th anniversary in 2018.