Foster's sends shoppers to "thirstiest place on earth"

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Foster’s is giving consumers the chance to win a unique trip to Ayers Rock, Australia, as part of its on-pack summer promotion.

Shoppers will be in with a chance to win a variety of prizes with any purchase of a Foster’s multipack, including chill disks, chiller seats and slings, as well as the ultimate trip to “the thirstiest place on earth” alongside a partnership with music and discovery app, Shazam until August 31st 2018.

Shoppers need to scan the Shazam icon on the can to enter the competition and will be notified instantly if they have won one of the thousands of prizes. The lucky winner of the trip to Australia will be selected via a prize draw at the end of the campaign.

Toby Lancaster, category and shopper marketing director for Heineken, said: With 52% (Nielsen Scantrack Total Off Trade) of beer and cider value sales taking place over key seasonal periods, our on pack promotion throughout the summer offers a great opportunity for retailers at a time when shoppers are looking for crisp, cool refreshment. Activating on can means that we that we are able to cover a greater number of our SKUs, incentivising purchases and driving additional sales for retailers over the summer months. We are very much looking forward to revealing the lucky winner at the end of August.”

Foster’s on-pack promotion is available across 4 x 440ml, 10 x 440ml, 12 x 440ml and 18 x 440ml can pack formats. The promotion is also available across Foster’s single 440ml and 568ml cans.

Readers' comments (3)

  • When I scan the can I get directed to an advert for a packaging firm why is that?oo

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  • Hi ??

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  • Do i need to keep the can that i scanned to validate the prize?

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