Florette is introducing a new House Salad Bowl, described as a simple, versatile ready-to-eat salad designed for everyday meals, lunches and on-the-go occasions.
The 120g bowl rolls out this year, launching first in Iceland stores before a wider rollout at the end of September.
Combining “affordability with premium quality,” the launch aims to continue the brand’s mission to make healthy eating easier and more convenient for consumers looking for fresh salad without the hassle of preparing it from scratch.
Easy salads
Polly Davies, head of category and marketing at Florette, said: “The House Salad Bowl has been developed to make fresh salad feel even easier and more accessible for everyday occasions.
“It brings together crisp, colourful ingredients in a convenient bowl-style format that works just as well for desk lunches and picnics as it does alongside midweek meals.
“As shoppers continue to look for simple ways to eat well without compromising on freshness or value, this launch gives both consumers and retailers a versatile new option in the ready-to-eat salad fixture.”
For retailers, House Salad Bowl provides an “affordable, convenient format designed to tap into demand for healthier lunches, meal accompaniments and easy fresh food solutions.”
Alongside a modernised logo and striking packaging redesign, Florette is also introducing a bold innovation pipeline and a new overarching mission - Crafted by Nature, Perfected by Florette.
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