Florette is investing £5m in marketing its bagged salads over 2012. Its ‘Summer of Feelgood’ campaign launches on May 28 and will feature sporting ambassadors Roger Black, Sally Gunnell and Colin Jackson. An on-pack promotion gives consumers the chance to ‘bag a day’ with one of these sporting legends. The prize can be won by an individual, family or community, and there are a range of secondary prizes including sailing, snowboarding, spa days and shopping experiences. The promotion will appear on 15 million bagged salads.
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