Flora ProActiv, the No.1 cholesterol lowering spread in the UK (Nielsen w/e 30.01.16), is launching its new Expert range with added benefits for heart function and healthy bones to help lower cholesterol.
Available now, the two new products (RRP £3.90) feature Flora ProActiv’s core cholesterol lowering properties and buttery taste, with added vitamins. The Bones variant contains Vitamin D to maintain strong bones and the Heart variant contains Vitamin B1 to contribute to normal heart function. Both new products contain Flora ProActiv’s active ingredient plant sterols which are clinically proven to lower cholesterol and are blended with rapeseed, sunflower and linseed oils for a delicious flavour.
Giulia Russo, Flora ProActiv brand manager at Unilever UK, said: “We know that consumers are evermore seeking food products with added health benefits. Flora Proactiv is a trusted brand that people know and love and so we expect our new Expert variants, backed by Heart UK, will be a big hit.”
The launch will be supported by a £1.2m marketing investment, and as well as partnering with Heart UK, the brand will also be working with Boots WebMD – the UK’s leading source of health information and medical news. WebMD publishes cholesterol related articles to its 10 million strong audience throughout the year.