Fruittella Magics are the latest innovation from Perfetti Van Melle.

They may look like their original counterparts, but Fruittella Magics change flavour as they are chewed switching from orange to strawberry or raspberry to lemon. Available in single stickes (rrp 44p), multipacks (rrp £1.48) and share bags (£1.25), the products will be supported by TV advertising and sampling in kids magazines. The entire brand has also received a packaging redesign, offering improved shelf stand out.

Tel: 01753 442 100