Simplee Aloe has launched a new drinks range; the first 100% natural and low sugar Aloe Vera water to hit the UK.
Simplee Aloe’s Water range contains less than 2.5g of sugar per 100ml and the Aloe Vera line-up is rolling out to independent stockists now (rrp £2.20 per 500ml bottle).
The new waters are available in two skus, one with Aloe Vera pulp and one without.
Alex Lai, co-founder and managing director of Simplee Aloe, said: “With new government guidelines and media coverage surrounding nutrition, consumers are becoming conscious about sugar consumption and health, consequently they are choosing products with low sugar content, as well as taste and functionality.
“The Aloe Vera juice category has seen a 55% growth in value year on year since 2014, and a 68% increase in volume since then. As a leader in the category we are constantly innovating to create products which suit consumer needs and lifestyle changes. Our new range of Aloe Vera waters will be the first range of Aloe Vera drinks to be low sugar while being completely natural.”