Kerry Foods is tapping into the growing food to go market, worth £16.1bn (IDG 2016), with the launch of a 50g format for its Fire & Smoke Chicken Chunks.

Available in Fire Grilled and Sweet Heat, the new packs also tap into the growing protein trend (Nielsen: The Power of Protein 2016). The new Fire & Smoke snacking pots contain fire-grilled chunks of 100% smoked chicken breast, making them perfect as a snack or as part of a meal deal.

The new 50g format will join the existing line up of 60g pots, which include Smokin’ BBQ, Fire Grilled and Sweet Heat. Inspired by the Pitmaster craft of the American Deep South, the Fire & Smoke range focuses heavily on flavour, achieved by an authentic cooking process including smoking, glazing and fire grilling.

Lauren Innes, Fire & Smoke brand manager at Kerry Foods, said: “Following the popularity of the Fire & Smoke Chicken Chunks 60g range, we wanted to offer retailers a format which would be suitable as an inclusion in meal deals. The new 50g format helps to offer another way to tap into the growing ‘Food to Go’ market through a tasty and protein-rich solution. The Chicken Chunks are the perfect pick me up for busy, active people looking for a satisfying, yet balanced snacking option.

“The increased shopper focus on health and wellbeing has led to a demand for protein-rich solutions across multiple occasions from breakfast to on the go snacking (Nielsen: The Power of Protein 2016), providing a huge opportunity for retailers to tap into.”

The new format is predominantly aimed at Millennials looking for bold tastes and mouth-watering flavours. The launch will be supported by an integrated digital, experiential and in-store activation campaign.