Maxxium UK is launching premium gift packs for Courvoisier.
Inspired by the global campaign, The Toast of Paris Since 1889,Courvoisier VSOP (rrp £34.31) is housed in a limited edition gold and purple gift box while the VS pack (rrp £25.75) is purple with a gold trim.
Cognac is responsible for 30% of off-trade spirit sales at Christmas (Nielsen Scantrack Convenience Data w/e August 13 2016). Courvoisier remains a significant contributor to this category growth and established category leader with a 68% share of On Trade cognac volume (CGA, 52 w/e 03.09.16).
Courvoisier is a leading premium spirits brand for gift purchase (Independent research by MCA).
Maxxium UK’s marketing controller for Luxury Brands, Chris Anderson, said: “Christmas is a key time of year for cognac and this year we are delighted to offer our customers a selection of premium gift packs and value added packaging to drive shopper purchase. This is a great opportunity for retailers to seize the sales opportunity as consumers are looking for premium gifts, and Courvoisier is the perfect option.”