Kinder Cards TVC

Ferrero UK has launched a brand-new TV campaign for Kinder Cards.

The £1.82m campaign runs until 10 March, with a TV advert focusing on the uniqueness of Kinder Cards, using explosions of the brand’s signature milk and cocoa creamy ingredients encased between two thin wafers. It closes with the strapline “incredibly thin, surprisingly creamy.”

Levi Boorer, customer development director for Ferrero, comments: “At Ferrero we’re continuing to expand our expertise within sweet packaged foods and the Kinder Cards launch built on this expertise within the biscuit category. The launch of our new campaign will continue to drive the success of the product, already seen in the UK and European markets. It will remind consumers of the iconic taste of Kinder which they know and love, but in a biscuit format, piquing the interest of existing Kinder customers and recruiting new shoppers to the biscuit aisle.”