Ferrero is launching new Kinder Bueno Mini sharing bags (rrp £2.00); the classic Kinder Bueno in bite-sized, individually wrapped portions.

Available now and tapping into the £1.15bn sharing bag opportunity, the Kinder Bueno Mini sharing bag includes 16 individually wrapped bite-sized versions of the classic Kinder Bueno – with its distinctive creamy hazelnut filling, encased in a crispy wafer and milk chocolate coating – giving shoppers the opportunity to enjoy the popular product as a treat with family and friends.

Levi Boorer, customer development director at Ferrero, said: “The adult impulse category in the UK is experiencing strong growth and makes up 20% (Nielsen Total Coverage MAT to 08.04.17) of the total confectionery market. We anticipate Kinder Bueno Mini to drive this growth even further - expanding into different occasions, we can bring new shoppers into the category and allow our existing loyal consumers the opportunity to try a bit of different from a brand they already know and trust.”