Ferrero UK is launching a retailer competition, offering the chance for one store to win a grand prize of a summer bank holiday celebration package, including 10 cases of the Ferrero Rocher Classic and Raffaello ice creams. Five runners-up will also receive bespoke summer POS toolkits to use in-store, helping to drive traffic to their freezers.
The prize package will include everything retailers need to hold a store summer celebration over the August bank holiday weekend. The package will consist of summer fete style activities, music, games, as well as ice cream refreshments courtesy of Ferrero, with the winning retailer able to invite shoppers down to their store to say thank you for their ongoing support.
To enter, retailers need to ensure they are stocking both the Ferrero Rocher Classic and Raffaello ice cream singles and submit a photograph of the products in store within the *shopt app, which will allow them to redeem their £2 cashback reward. By doing this, retailers will then subsequently be entered into the prize draw. Entries open until 21 August 2023.
Jason Sutherland, UK & Ireland sales director at Ferrero, said “It’s always good to see convenience retailers engaging with their communities and there’s been no shortage of opportunities over the last couple of years with celebration moments like the King’s Coronation. We see this competition as being a chance for us to support retailers further by inspiring them through the competition and helping one store bring to life an August Bank Holiday celebration that will bring their community together. This is the first summer for our ice cream trio, so what better way to mark this than with a chance for stores to win cases of stock to sell or sample to shoppers.
“Summer remains a pivotal season which accounts for almost half of annual category ice cream sales and our Ferrero Rocher Classic and Raffaello premium ice cream sticks are key to attracting existing Ferrero shoppers to the ice cream freezer, as well as recruiting new ones. By partnering with *shopt, it will allow retailers to be rewarded for stocking Ferrero ice cream SKUs and help to build confidence in the strength of the range by demonstrating the value these products can bring to their store.”
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