Ferrero’s Kinder Chocolate brand is back on TV from April 16 with a multi-million campaign marketing the product to Mums as a permissible treat for kids. The ad runs for seven weeks and will support the introduction of pricemarked packs. Eight packs will carry a limited edition £1 price flash, while single bars will carry a 20p pricemark. Ferrero claims that Kinder Chocolate is a key element in its plans to double the size of its business in five years.
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