Ferrero has unveiled a new 3D egg-shaped seasonal gift pack in time for spring. Filled with 16 Ferrero Rocher, the firm claims that the £5.49 egg is a luxurious adult alternative to traditional Easter eggs.
The firm is also unveiling a seasonal gift pouch pack of Raffaello (rrp: £5.99), containing 27 almond and coconut treats. The pack features a fresh Spring design and is set to build on Raffaello’s 52% year-on-year growth.
A multimillion pound marketing campaign, including TV advertising, will run throughout Spring, alongside special in store solutions to help independent retailers capitalise on the £1bn boxed chocolate sales opportunity created by Valentines (14 February), Mother’s Day (30 March) and Easter (20 April).