French football legend, Eric Cantona, is once again gracing packs of Kronenbourg 1664, with his Suprême image.
Last year, Cantona’s magnifique picture on pack led to a 25% growth in value for Kronenbourg 1664 (Nielsen Value Sales % Chg, Mat – Sept ’16 vs ’15).
‘Iconic, Adored, a Taste Suprême’ hails the pack alongside Cantona’s signature. Cantona will be across the full range, delivering a confident and bold message and creating eye-catching stand-out on shelf.
Toby Lancaster, category and shopper marketing director at Heineken, said: “We’re thrilled to be featuring this true icon on our packs once again.
“With Eric’s help, last year’s campaign grew the brand by 25% (Nielsen Value Sales % Chg, May-Sept ‘16 vs ’15) through the extra sales it brought to our customers and we’re expecting to see another strong performance this year. We’re confident the premium new look will attract more shoppers to Kronenbourg 1664’s ‘Taste Suprême’, bringing a summer sales boost to stores across the UK.”
The limited edition Eric Cantona packs are available to order now across all of Kronenbourg 1664’s bottle and can packs.