Empire Bespoke Foods has signed an exclusive deal with US Cereal company Post Consumer Brands (part of Post Holdings Inc) for their Ready to Eat and Hot cereal brands

The deal gives Empire Bespoke Foods exclusivity over the UK import & distribution, plus exportation to the European market, of products under both the Malt-O-Meal (MOM) and Post brands.

This includes iconic US products already available in the UK, such as Marshmallow Mateys, Meal Smores and Apple Zings (which are all MOM brands) and Cocoa Pebbles, Alpha Bits, Waffle Crisp and Golden Crisp and Pebbles Cups (which are Post brands) and the business will be looking to introduce further Post brands into the UK market, as consumer trends and demand allow.

Sales and marketing director Nick Thomas said: “Post is the 2nd biggest-selling brand of ready-to-eat cereals in the United States. For more than a century, Post has been bringing quality foods to breakfast tables across America and we’re over the moon to have signed this exclusive distribution agreement with them on their POST and Malt-o-Meal brands.”